Post by account_disabled on Feb 22, 2024 6:15:20 GMT
The research A content strategy is a holistic plan that tackles questions like Who is my audience What are their pain points and needs What types of content do these people want to consume Where are they currently having conversations online or offline What unique expertise does our brand offer How can we match our expertise to our audiences needs Finding your unique content angle The key to connecting with your audience is to develop your unique content angle that finds intersections between what your brands expertise is in and your audiences pain points. The Content Marketing Institute refers to this as a content tilt because it involves taking a larger topic and tilting it in your own way.
Defining your brands expertise can be more difficult than it appears on the America Mobile Number List surface. It isnt uncommon for brands to say their product is what makes them unique but if there is a competitor out there with the same general product its not unique. What makes your organization different from competitors Heres an example When I worked for Kaplan Financial Education a professional licensing and exam prep provider brand under Kaplan Professional finding our tilt was a real challenge. Kaplan Financial Education has a lot of product lines all within financial services but the audience for each is different.
We needed a tilt that worked for the entire Career Corner content hub we were creating. What we realized is that our core audience all has a big pain point in common entering the financial services industry either through insurance or securities selling stocks and bonds has low barriers to entry and high turnover. Everyone entering that job market needs to know how to not only pass their licensing exams but also be successful as professionals too both in the early years and also in the years to come. Kaplan Financial Educations biggest content competitors create very factual content theyre websites like Investopedia Wikipedia and governing bodies like FINRA and state government departments. But Kaplan.
Defining your brands expertise can be more difficult than it appears on the America Mobile Number List surface. It isnt uncommon for brands to say their product is what makes them unique but if there is a competitor out there with the same general product its not unique. What makes your organization different from competitors Heres an example When I worked for Kaplan Financial Education a professional licensing and exam prep provider brand under Kaplan Professional finding our tilt was a real challenge. Kaplan Financial Education has a lot of product lines all within financial services but the audience for each is different.
We needed a tilt that worked for the entire Career Corner content hub we were creating. What we realized is that our core audience all has a big pain point in common entering the financial services industry either through insurance or securities selling stocks and bonds has low barriers to entry and high turnover. Everyone entering that job market needs to know how to not only pass their licensing exams but also be successful as professionals too both in the early years and also in the years to come. Kaplan Financial Educations biggest content competitors create very factual content theyre websites like Investopedia Wikipedia and governing bodies like FINRA and state government departments. But Kaplan.